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POC is a Swedish company built on the mission of saving as many lives as possible with their innovative and safe products and minimizing the consequences of sport accidents. Since 2004, POC has set new standards when it comes to technical innovations, new designs and material combinations as a developer of ski, snowboard and bicycle helmets and as a manufacturer of sport protectors for all sports, as well as goggles, sunglasses and clothing. As a leader in safety, innovation and development, POC is working with world-class sports physicians, brain scientists, back-specialists and product engineers and designers to do everything they can to develop protective equipment that saves lives and that reduces the severity of injuries. The results are first-class products for winter sports and biking, which are not only safe and reliable, but also have no rival in design, quality and performance.