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Houdini is a Swedish company founded in 1993 that offers a complete range of functional clothing, from underwear to shell garments. With the vision “Maximum experience. Zero Impact.” Houdini wants to help people experience more, perform better and have more fun., but without leaving any impact on the environment. When Houdini designs products, sustainability and functionality always go hand-in-hand – neither is of any value without the other. Houdini wants to help their customers to get out into nature and experience fantastic moments without leaving behind any impact.