maloja is not only a small Swiss village in the Oberengadin region and therefor the eponym for the young Bavarian label, maloja stands for a positive feeling of life and therefore expresses the corporate philosophy of the fresh German brand from Rimsting near Rosenheim. The maloja philosophy was born on a trip into the small, sleepy village with the perfect snow conditions near St. Moritz in 2001. maloja means that you should share pleasant moments with joy and your friends and that you should never lose your curiosity for life and that you do not need much to experience something special – just a little courage to leave the common trails and to discover and risk something new. This is the feeling that maloja conveys with their stylish functional clothing for mountain biking, road cycling, snowboarding or skiing. The maloja typical design with strong colors, retro-flair and ethno-inspired graphics is also picked up in the casual street- and active-wear as well as in cool accessories and it gives the whole collection a special flair, which won’t be found again any similar in the outdoor scene.
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