Alprausch is a lifestyle brand that stands for timeless and everyday fashion. What started as a local Swiss project in 2001, enjoyed increasing international popularity. In each of their collection the family-run company combines Swiss tradition with functionality and modernity. Inspiration for new looks is drawn directly from the beautiful Swiss nature as well as everyday life. The unique Alprausch look was created especially for people who want to stand out from the crowd and need to dress apart from the rest. Authenticity and quality are the foundation of the company's philosophy. From the very beginning, the fashion brand from Zurich has placed great value on sustainable materials and fair working conditions to ensure quality standards and remain true to its philosophy. In addition to casual streetwear, the young company also designs accessories with special attention to detail.