The Peak Performance brand was founded in 1986 in the small Swedish ski resort Åre to combine high-quality ski clothing with exceptional functionality with a simple but cool design. With passion, togetherness and the desire for success, Peak Performance is all about "The Great Outdoors," the desire to be out there rather than indoors and in there. The passion for nature and sport and especially the ardent passion for skiing can be found in all Peak Performance products. In addition to the Active Wear for the sports and outdoor areas, Peak Performance also offers the Urban Wear with clothing that is made for everyday (sports) in an urban environment. In the areas of skiing, golf, outdoor, running and lifestyle, the Swedes seamlessly combine their know-how with functionality and quality with a modern and simple, but yet cool design.