Kari Traa is not just a champion freestyle skier with three Olympic medals to her name, but also the creator of the now fastest growing sports brand in Europe. Kari’s Norwegian heritage has not only given her a talent for skiing, but also an eye for design and a unique passion for creativity. Being active in a male dominated sport, there were few brands for girls to choose gear from. In between training Kari was knitting and customizing her own ski wear, so that in 2002 she decided to turn her hobby into a business. And so the Kari Traa brand was born and it was launched internationally in 2006. And throughout the world, the spirit and drive of Kari Traa to inspire girls to DARE TO PLAY, is carried out by sporty and daring ambassadors. Each spreading Kari’s high performance training wear and encouragement: For girls, by girls.