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Craft has been developing and producing functional apparel for diaphoretic endurance sports and demanding athletes since 1977. The technical sportswear specialist was founded in Boras, Sweden. Craft became known as a pioneer in functional underwear and today is one of the world's leading brands in the field of technical sportswear. In addition to functional underwear Craft has ambitious clothing for the cycling, running, cross country, training and outdoor sports. As a supplier to numerous national teams, clubs and athletes, Craft benefits from feedback from athletes involved in product development. For example, That’s how Craft has been making best performances possible with functional sportswear for four decades now.