100% has always been synonymous with motocross and has been associated with many iconic moments that have built the roots and history of modern motocross. When Drew Lien founded the brand in 1982, no one could have guessed where the journey would lead. But today, 100%'s reputation in motocross, downhill and BMX continues to grow and inspire a whole new generation of racers. Always following the motto: How much effort do you give – 100%. The product range includes sports glasses that ensure using the latest innovations to see the environment in a completely different light and thereby actively improve your performance. Give full throttle and thus 100%!