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Fjällräven

Fjällräven

"We've been on the move for over 50 years. I hope we'll never reach the end!" These were the words of Åke Nordin, founder of the Swedish company Fjallraven. Åke was a true outdoor enthusiast who wasn't happy with the commonly used backpacks of the time. As a teenager he developed a wooden frame for rucksacks in 1950. The demand for this new type of rucksack grew rapidly and he founded Fjallraven in 1960. Fjallraven nowadays is one of the best known outdoor companies worldwide and manufactures a range of exceptional outdoor clothing and equipment. The company is not concerned with latest trends but instead strives to produce high-quality products while acting responsibly and being concerned with the welfare of people, animals and nature.